We’re proud of the work we deliver, and even more so of the relationships we build with our clients. It’s our privilege to learn about you and your business so we can help elevate your brand. As a delightful bonus, we’re stoked (do people still use this word?) when clients share their experiences about working with us. Here’s what our valued clients have to say about working with Principio PR.


"I hired Principio PR with one goal in mind, to be on The Social on CTV during Pride month for the release of my book. To say Selly over-delivered would be an understatement! I appeared on The Social and The Marilyn Denis Show, was on local and national radio, spoke at Pride Toronto 2022, and was featured in several print and online articles. As a result, my book was a bestseller in three categories and bookstores had a hard time keeping it in stock. Selly is knowledgeable, professional, tenacious, and a wonderful cheerleader. I have no hesitation recommending Principio PR to anyone requiring a publicist.”

Tammy Plunkett
Author, Beyond Pronouns: The Essential Guide for Parents of Trans Children
Calgary, AB


“It is my pleasure to share a testimonial for Selly, Principal with Principio PR. Our organization serves families who care for and work with children and youth with disabilities. Selly has a unique gift; she can capture stories that accurately and respectfully convey what a family’s experience is like when raising a child or youth with a disability. Selly has an in-depth knowledge of communications and her experience, relationships and specialty in PR have given us unparalleled exposure to both existing and future donors and clients. Selly is an expert in her field and gets fantastic results! Selly provided strategic, thoughtful communications counsel to our team. Her breadth of knowledge and experience are exceeded only by her passion to provide exceptional communications counsel to her clients. We are honoured that Selly shares her expertise with our organization!

Eryn Dewald
Executive Director
Children's Link
Calgary, AB


"Working with Selly and her team has been an amazing experience! She quickly understood our requirements and was able to prepare and execute an extremely successful PR plan in just a few weeks. Apart from helping us get featured in both local and international news, her team was able to create a completely new brand identity for Okay Movement, which included setting up a new website in less than two weeks!"

Arnab Majumdar
Founder & CEO
Toronto, ON


“As an owner, I am always searching for the perfect expert to handle areas of the business that I just don’t have the time to fully immerse myself into the details, such as managing social media. I need to trust the person I’ve left in charge will make sure no juggling balls are dropped and keep us looking good. Principio PR jumped in, set up some time to really get to understand us and the industry to establish our authentic voice and became that trusted source of support. Not only do they keep me on track supporting content development and creating the brand—Principio PR’s passion and expertise makes it fun, worry-free, and ultimately allows me peace of mind. Every goal set out in the first three months of the relationship has come to fruition and we’re super excited to take things to the next level for 2021!”

Angela Barclay
STM Display Sales
Toronto, ON


“Principio PR is providing pro bono communications support to Diversity in Sustainability. We are a membership organization initiated by diverse sustainability professionals aimed at increasing diversity, equity, and inclusion within the field of sustainability. We believe that having a strong communications plan is integral to the success of any organization so we are fortunate to have the strategic advice and the expertise of Principio PR to help us advance the work of our organization.”

Marie Jurcevic
Diversity In Sustainability
Calgary, AB