WE CONNECT. WE ENGAGE. WE INSPIRE.

MEET SELLY PRINCIPIO-GEORGE,
PRINCIPAL OWNER OF PRINCIPIO PR

Meet Selly Principio-George, Principal Owner of Principio PR. Selly began her career in Communications over 20 years ago as a Communications and Community Relations intern at the Toronto Raptors basketball organization (oh the stories she could but would never tell). Since then she’s been fortunate to hone her craft—in employee communications, leadership communications, change management communications, media relations, community relations and public relations—at well established and strong branded companies including UPS, Scotiabank, McDonald’s Restaurants of Canada and most recently, Graham.

In 2020, with the economic downturn and right-sizing of organizations across western Canada, compounded by the COVID pandemic, Selly was forced to pivot and re-examine how she wanted to shape the rest of her career. That is when she launched Principio PR in Calgary, AB with a focus on employee/leadership communications and community/change management/public relations.

“I’m passionate about building strong relationships with my clients, all towards cultivating and sharing their stories,” says Principio-George, of her approach to business. “It’s important that we have shared values. This guides our collective actions as PPR works to enhance their brand and reputation.”

THE TEAM

Taylor Sabanal
Graphic Designer & Social Media Strategist

Taylor is a multifaceted designer with a fiery passion for creative strategy. As our graphic designer and social media strategist, she designs creative assets, as well as develops comprehensive social media strategies that are carefully tailored for our clients.

Josephine Guinto
Copy Editor

With a meticulous eye and attention to detail, Josephine is a master copy editor. She's a strong proponent to the saying, the devil's in the details. As copy editor, Josephine revises written material to improve readability, as well as ensures that text is free of grammatical and factual errors.